Reader & Tanabe

The most common shichifukujin are Ebisu, Daikoku, Bishamonten, Benzaiten, Fukurokuju and Hotei.
Ebisu is most respected by small shopkeepers and merchants. He wears a hat and field clothes and holds a fishing pole.
Daikoku is usually portrayed with angry face and stands on rice.
Bishamonten is a Buddhist guardian deity who always dressed in armor
Benzaiten is connected to wealth and talent and have usually four or eight arms.
Fukurokuju is the old man and close to the south pole. He also has white bearded.
Hotei is known for fun and happy. He has a round face and always laughs.

Vlastor will point out the fact that shichifukujins are modern re-invented figures because they have about 130 new routes between 1975 and 1985.